Learning Roadmap
Digital Marketing
6
Phases
22+
Topics
Zero → Marketer
Journey
Beginner
Digital Marketing Fundamentals
Understand the full picture of digital marketing and the tools you will be using
- Digital vs. traditional marketing
- The Marketing Funnel
- Defining your Buyer Persona
- Content types and their goals
Beginner → Intermediate
SEO & Search Engine Optimization
Get your website to appear on the first page of Google organically and for free
- On-Page SEO basics
- Keyword research
- Link Building
- Google Search Console
Intermediate
Google & Meta Ads
Learn how to spend your ad budget wisely and achieve the highest return
- Google Ads Search
- Meta Ads (Facebook & Instagram)
- Audience targeting
- Campaign optimization & cost reduction
Intermediate
Social Media Management
Build a strong social media presence and grow a real, engaged audience
- Content strategy
- Content Calendar & scheduling
- Community management
- Performance analytics
Intermediate → Advanced
Email Marketing & Content
Learn how to build an email list and turn it into a consistent sales channel
- Building your subscriber list
- Writing marketing emails
- Automation & sequences
- Content Marketing Strategy
Advanced
Analytics & Measuring Results
Measure everything you do and make data-driven marketing decisions
- Google Analytics 4
- Conversion Tracking
- ROI and ROAS
- Monthly performance reports